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Ever thought what happens to the mounds of used ground coffee beans after your morning brew?
It's standard practice for the by-product to end up in landfills.
Nevertheless, in London, a pair of entrepreneurial siblings launched their new wasteless business called UpCircle which is alleviating coffee shops of this costly practice by reusing their used coffee grounds.
In London alone, UpCircle retrieves as much as 100 kilogrammes of coffee grounds by bike daily.
This goes to their factory and is then blended with other all-natural ingredients such as ground olive stones and camomile infusions.
Co-founder, Anna Brightman hopes other companies will take a page out of their book and go zero waste.
Renowned cosmetic formulator Barbara Scott-Atkinson formulates products for UpCircle.
She confirms the suitability of used coffee grounds.
UpCircle's zero waste business model has struck a chord with other businesses which has resulted in an influx of a variety of by-products, from the faded flowers of florists to the extracted water from concentrated juice producers being offered.
But UpCircle isn't a lone wolf in the zero waste business, designers are also turning trash into treasure.
Here's Gemma Curtin who curated the Waste Age exhibition at London's Design Museum.
