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Instagram tourism and a traditional craft have brought wealth and fame to a small village in Northern Vietnam.

Quang Phu Cau has become celebrated as 'the incense village', thanks to the number of small businesses producing bundles and bundles of incense sticks.

The striking displays of thin sticks have become a star attraction for those seeking the perfect photo opportunity.

Dang

I also feel happy as our village has become more well known."

So it's wonderful."

The approach to the Lunar New Year, or 'Tet' as it's called in Vietnamese, is when locals either gather in temples to burn the sticks, or alternatively light them at home altars, in honour of their ancestors.

The tourists are now such a vital part of everyday life that businesses assign a member of staff to look after them.

They help the holidaymakers locate the best position for their shots, and ensure that they don't disturb the bundles of drying incense sticks, ready for sale.

A mere $2 permits visitors to snap as many photos as they could wish for, and for 50 cents, they can also purchase a bundle of 20 incense sticks, all of which boosts local trade.

And then the place is very nice, very colourful, and it's, it's really an Instagram worthy place."

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