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Efforts to curb single use plastic pollution in India came into force on 1st July.

The ban was a response to the country's four million tonne annual plastic waste mountain, one third of which is unsuitable for recycling.

This plastic waste routinely clogs rivers and pollutes the food chain when dumped in watercourses - and at waste management facilities, fires frequently break out, releasing toxic fumes.

Dr Suneel Panday's a director at the Energy and Resources Institute.

While some redundancies are expected at plastic manufacturers, the new legal situation is a boon for firms producing plastic alternatives.

One such company, Ecoware, which turns corn waste into disposable food packaging, was founded by Rhea Mazumdar Singhal, who's the driving force behind it.

Cows roaming India's cities eating discarded plastic's become a fact of modern life, as has the discovery of plastic in the faeces of wild elephants.

This initial move banning, among others, plastic straw, cup and ear bud production, sale and importation, is expected to herald more extensive measures.

The ban's opponents often cite resistance among consumers, who they consider will reject eco alternatives due to their additional costs.

Nevertheless, lawbreakers face stiff penalties, risking fines of around $1,300 or 5 year custodial sentences for disregarding the new ban.

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