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Since early morning, customers have been standing outside this French bakery in New York.

Many are waiting patiently for the new croissant cereal.

What's so unusual about these tiny little croissants, that makes people want to queue outside on a dark winter morning?

Gautier Coiffard set up the baking business from nothing.

The bakery's latest product is made fresh daily and requires time and energy as it's all done by hand.

Limited quantities mean the costs are high - $50 per packet - but are they worth it?

After leaving his home country of France for New York, Coiffard began a new life with his partner.

The only thing missing in his life was quality bread.

He began baking from home and then, during Covid-19, for friends and relatives as well.

After a while, he started selling to others too and 'L'Appartement 4F' bakery was established.

The traditional hand-baked bread and cakes are clear favourites of French and American New Yorkers.

However, views differ on the croissant cereal.

Perhaps that's not such a bad thing, in this case.

There are plenty of other delicious items worth waiting hours for.

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