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Tourists vacationing in Cyprus are being cajoled into going without plastic, in an environmental endeavour to purge the island's shores of single use plastics.
In partnership with TUI, a prominent travel firm, the bold initiative has kicked off at two of Cyprus' tourist hot spots.
Veronika Blach is senior programme lead at TUI Care Foundation.
The programme's necessitated close collaboration with seafront hospitality concerns, and it's been a steep learning curve for hoteliers and for restaurateurs like Chris Karas.
The Organisation of Economic Co-operation and Development has estimated that in 2019, out of 460 million tonnes of plastic, less than 10 percent was recycled.
At the Cypriot seaside, the installation of water filling stations permits holidaymakers to replenish their bottles gratis, avoiding single use plastic containers.
The 'Keep our sand and sea plastic-free' initiative is project-managed by Panagiota Koutsofta, who's over the moon with the current outcomes and now has great ambitions.
Tourists are being urged to support the clean-up by scavenging for plastic fragments and cigarette butts in the sand.
Statistical data regarding the profile of the debris bagged over a 100m2 area is then sent over to the European Environment Agency, with the goal of furthering ecology-related policies across the continent.
