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Chinese social media is celebrating a new kind of influencer - the Fashion Grandma.

Fashion Grandmas are a team of glamorous older women.

They are promoting style and emotional well-being via the web and are being viewed by millions of people.

The percentage of people above retirement age in China is rising rapidly because the government used to have a one-child policy.

There are worries that this could cause problems for the economy.

However, the growing use of technology by older generations is providing a fantastic business opportunity.

Influencer Sang Xiuzhu is 76 and she feels her life has opened up.

She doesn't let her age stop her enjoying life to the full.

Fashion Grandmas are enjoying the financial benefits of their project.

They generate income from pop-up adverts and selling items on livestreams.

In just 60 seconds they can receive hundreds of orders.

Fortunately, they have an agent who manages the accounts for their business venture.

Ruan Yaging hosts a video channel called Beijing Dama.

At the age of 58, she is confident in her role.

She also disagrees with the view that older people are unaware of modern day issues.

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