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Shadowing the newsreader

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Data provided by Spotify reveals that the UK music market has witnessed a 238 percent leap in the number of people listening to country music.

Given this colossal jump, it's little wonder that this year's Country to Country (C2C) music festival attracted over 45,000 people.

Billed as the largest country festival in Europe with concurrent performances staged in London, Belfast and Glasgow, John Finch, the director of the UK Country Music Association, is staggered by developments.

The genre's intergenerational charm goes some way to explaining the upsurge in its appeal.

But that's also down to the breadth of topics which country music addresses, claim friends William and Cameron, from Newcastle.

While Nashville in the USA's the spiritual home of the distinctive country sound and storytelling, it's reaching diverse audiences as it's picked up by artists from different walks of life, including rappers and pop stars.

In addition to this, British country singer Georgia Ku cites the positive impact of social media.

With annual analysis of UK music consumption by the British Phonographic Industry evidencing that country music reached a 100-year peak in popularity in 2025, the genre's also gained its highest share of singles and albums markets this century.

With this analysis, next year's C2C looks set to welcome country fans in even greater numbers.

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