French cereal for New York shoppers - 3rd March 2023

This French bakery's in New York. People started waiting hours ago. Most people want to try the new 'croissant cereal'.

Alyssa Ryncarz: "We got here at 5:45 in the morning in our car and the line outside started forming at 6:30 so we've been out here for over an hour."

It's cold and dark outside. It's no fun waiting. Are the little cakes that good?

Gautier Coiffard's the owner of the bakery.

Gautier Coiffard: "So the cereal croissants are basically the same dough that we have for our croissants so it takes two or three days to make the croissant dough. It's rolled out like a classic croissant and then we flatten it very thinly. We roll the mini croissants one by one so, it takes hours. Then we bake them, we add sugar, and then we dehydrate them. So it's about two days on top of a classic croissant."

Everyday there's fresh croissant cereal. The bakers make each one by hand, not machine. They can't prepare many. So they're expensive, at $50 a bag.

Kat Sandoval: "The price is a little high but it's it's unique, you can't really get it anywhere else, so."

Coiffard left France in 2012. He met his partner in New York. He missed good bread and he started baking at home. During Covid-19, he made bread for friends and family. Later, he sold it to others.

The bakery's traditional food is popular. French and American people love it. But some aren't sure about the cereal. Maybe that's a good thing. The team can't make enough.

The bakery has lots of delicious bread and cakes. And people are happy to wait.

Kabir Zafar: "About an hour and a half we've been waiting here."

Kabir Zafar: "I'm here today because I've heard they have really good croissants."